I just got back from the Team Flower conference in Waco Texas. I signed up in November for what I thought would be a warm spring vacation where I could learn more about wedding floral design. I was wrong twice! Waco had record-breaking cold temperatures last week with lows in the 20s, and I learned much more than floral design!
This was a three-day conference and I arrived late. My plan was to drive the eight hours on Sunday, but Kansas had to have one last winter blizzard so I left Monday instead. The first session I attended that afternoon was Large Scale Installations by @bowsandarrows. I watched them install this entire ceremony back drop in 30 minutes!
I also attended sessions on Creativity, Flower Farming, Client Communication, Embracing Change, Hiring and Managing a Team, and Art and Creativity. There were 250 retail florists, studio florists and flower farmers in attendance.
The last day of the conference we walked in to this amazing flower bar. Buckets and buckets of the most beautiful flowers I have ever seen all in one place! This session was about a non-profit organization called Full Bloom @thefull_bloom. They come in after your wedding or event and repurpose all the leftover flowers into vase arrangements for hospitals and care facilities. We made over 300 arrangements to be delivered in Waco and it felt so good to be a part of something like this.
The final event was a design competition by 17 participants who volunteered to share their talents. The shapes, textures, use of colors and design principles were inspiring to say the least.
So what did I learn besides floral design? I learned that I do things differently than a typical retail florist shop and so do the other 249 people who attended the conference. I learned that I am part of a movement among florists to be more intentional about our love of flowers and more attentive to our customers. I like being different and following my heart when it comes to designing. I love following all the old-school design principles and mechanics, but I can do that with tons of energy and creativity in a sustainable way. I love what I do and now I embrace being different!
I will always make your wedding flowers customized to you. I will double-check every detail, your likes and dislikes, things that are important to you, to make sure what I deliver is perfect.
I will stay true to my style- natural, garden, organic, original.
I will recycle, re-use, and reduce waste when possible, and use all resources wisely.
I will use local flowers when possible, and always include something from my garden in your bouquet- a blessing from me to you.
I won’t do any weddings that aren’t a fit for me personally.
I love teaching about flowers- design classes, plant names, color choices, blogs.
I will obsess about flower choices for your beautiful wedding.
And of course I shopped all things Magnolia while I was in Waco!